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An investigation of factors driving virtual communities
Grantham , J. and Habel, C.
Adopting the view that virtual communities are an important part of today�s social fabric, this study investigates the relationships between different factors commonly used to measure people�s attitudes towards virtual communities. The study reviews existing research in both traditional non virtual and virtual communities to build a more inclusive factor model which includes the idea of motivation and de-motivation found in Herzberg's motivation-hygiene theory.
Cite as: Grantham , J. and Habel, C. (2012). An investigation of factors driving virtual communities. In Proc. Australasian User Interface Conference (AUIC 2012) Melbourne, Australia. CRPIT, 126. Shen, H. and Smith, R. T. Eds., ACS. 91-92
(from crpit.com)
(local if available)
